So you’re already using social media to drum up more clients. You may be promoting your work in photos and videos online. But how many people even see your posts, let alone become paying clients? Here’s an excerpt from our book, “Using Technology to Grow Your Salon Business” that gives 3 tips for successful salon marketing on social media.
Nearly two-thirds of all Americans are now using a smartphone of some kind to connect to the online world.
You should be using social media to share what you do, and to connect with clients who need your services. Many stylists and barbers have already discovered that social media can be a powerful tool to generate more sales. Beyond just advertising, social media allows you to create a personal connection with clients and tell your own unique story.
Are you Social enough?
Of course posting regularly on your own social media pages is important, but it’s just as important to engage with others online. After all, it’s called, “Social” media. Your likes, shares, and comments on posts will inspire others to follow you. They’ll also be more inclined to book or refer your services to others.
Here are 3 ways you can be more ”Social”:
- Do more than just “Like” posts that appear in your newsfeed. It only takes a few seconds to leave positive feedback, suggestions and comments relevant to the topic posted.. You can lend your expertise as a professional to online discussions and establish yourself as a valuable resource people can trust. Joining the conversation will get you noticed by others who will begin to follow you back. You will build your reputation as an expert in the industry.
- Follow other beauty industry influencers and share relevant posts that your clients would find inspiring, entertaining, or educational. com publishes a free weekly newsletter called HEADLinez. The publication features a variety of relevant content that can be shared with your clients across social media.
- Think like your ideal client for a moment. Where would they be online? Join relevant groups, or start your own. Most of the social media websites offer online communities (or groups) where you can engage with people about a specific topic or common interest. You can lend your expertise as a professional to online discussions and establish yourself as a valuable resource people can trust.
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